In fact, 64% of them would rather message you than call a 1-800 number for help. Your customers expect to be able to talk to you. Those phrases only make sense on the platform they’re meant to be on, like in this short-but-sweet event announcement from Peter McKinnon.Ī post shared by Peter McKinnon Be available to chat Plus, insider info people always say, like “link in bio” on Instagram or the latest dance trend on TikTok. Optimize your content for each platform’s post specifications and target demographic. That defeats the purpose of a “ multi-platform campaign,” right?Įach social media platform is different, from how many characters or hashtags you get to use to how well certain types of content perform. It’s fine to repeat a key phrase throughout your campaign but you definitely want to avoid using the same word-for-word copy and visuals across multiple channels. But generally speaking, set one or two goals per platform to focus on. For example, you can use Pinterest for both brand awareness and driving conversions. Of course, each platform can have multiple goals. And so on, for all the platforms in your campaign.LinkedIn: B2B-focused marketing campaigns and brand building.Pinterest: Product and shopping-focused visuals to drive conversions.Instagram: Creative visual content, like Reels and Stories, to promote engagement and discovery.Some of those goals will flow naturally since certain platforms are geared toward specific goals. OK, beyond the campaign’s goals, set goals for each of the platforms you’ll be using, too.
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Use our free cross-platform campaign template to ensure you’re starting off strong. goals, audience research, who’s doing what and deadlines for posting. Make sure every campaign plan you put together includes S.M.A.R.T. If your current advertising campaign strategy consists of, “Promote new product launch,” then we need to have a talk. Consistent branding builds loyalty and trust.ĩ tips for planning a winning cross-platform campaign 1.They yield greater reach than single-platform campaigns, or “copy and paste” campaigns (recycling the same captions and images, even if they’re not optimized for that platform’s specs).A cross-platform strategy ensures your content makes sense where it’s posted. Some platforms are visual, some are text-based.
For examples, you might be building awareness on Instagram and Twitter, but converting from Facebook ads.
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Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
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